Job title: Demand Generation Lead
Job type: Permanent
Emp type: Full-time
Salary type: Annual
Salary: USD $110,000.00
Location: New York, NY
Job published: 20/07/2022
Job ID: 32476

Job Description

Demand Generation Lead

Conversational AI Vendor

$90k - $110k basic + Bonus + Equity

Hybrid – Remote + in the NY office occasionally



Edge Tech is working exclusively with a Series-A funded Conversational AI vendor who have been recognised by Gartner as a ‘Cool Vendor’ which are scaling at a rapid rate.


Due to their success and continued expansion globally, they are looking for a Demand Generation Lead to join their growing high-performing marketing department in the US.


With a client list that includes big names such as Starling and Metro Bank you'll be joining a credible player in the AI space and will be responsible for supporting all of our client’s online marketing campaigns. This includes campaign development, marketing automation, email nurturing, SEO, and paid online advertising. It’s expected that you’ll be our client’s in-house expert on all web marketing and work in tandem with the content and events marketing team members.


You will oversee all planning, setup, and execution for online marketing campaigns working closely with the content team to develop a lead generation machine that achieves the sales and marketing goals. You’ll also develop high-quality marketing campaigns that match accessible online audiences and ensure proper tracking of leads and opportunities that originate from online marketing.


Required Skills & Experience


  • 4+ years of experience in demand generation marketing
  • Expertise of B2B marketing for a SaaS, CCaaS (Contact Centre as a Service), or Conversational AI/NLP vendor
  • Experience of tools, such as Salesforce, HubSpot & Outreach
  • Expert-level knowledge of SEO best practices
  • Experience with Google Ads, Linkedin Ads, and Facebook Ads
  • Strong project management skills


If you are a Demand Generation professional looking to join a growing AI business and further your marketing career in one of the world's fastest-moving tech spaces, then this opportunity is for you. Please apply now to find out more!